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Following Gary are ......

Are You A Voice Over Chameleon?


by Gary Terzza.

Are you trying to be all things to all people? Then you could be scuppering your chances of getting voice over work. I want to explain why spreading yourself too thinly is not a good idea.


What exactly is a voice over chameleon? 


Put simply it is a voice talent who tries to do everything. They assume their voice is adaptable enough to attempt innumerable styles and appear to have no awareness about the sound their vocal cords make ..... nor of their own limitations.

If a voice over chameleon with a light youngish voice spies a job that requires a 'Morgan Freeman style delivery' he goes for it, maybe because he once did an impression of the actor at a party! He tries forcing his larynx down to his boots and pumping up his chest to achieve the bass notes required. He fails of course, because he sounds like he is 'putting on a voice'. 

Another chameleon sees a voice over project for a high paying commercial. The age range is specified as 'young mum, 30s'. What the heck, she may be in her late 50s and sound great at being a favourite aunt or kindly grandmother, but she needs the money so why not give it a try? 

Needless to say, the client is unimpressed - it was not what was asked for in the brief and our delusional opportunist has done herself no favours at all.

Both chameleons have wasted their time AND their client's.

Get to know your voice


Having a good, solid notion of what you sound like is so important in voiceovers.

How do you describe your voice? Husky, smooth, light or deep perhaps? Maybe you have a very specific vocal sound, or you might not even know how to give yourself a voice description. If that is the case, you should start now because you need to be confident about what you are offering. 

This video may help you in describing  your voice 




But wait - the voice over chameleon has a misguided view of their abilities and sound. He may know how to describe his voice, but has a misplaced view on his competence.

A voice for all seasons?


Of course there will be people who say 'hang on a minute, a voice actor has to change her delivery to reflect the mood of a piece'. Indeed she does, but that does not mean every voice over job is going to be suitable for her. 

If a director or producer asks you to add more energy and drama to a read then that is what you have to do. You can't deliver every script in the same way.

However, that does not mean auditioning for jobs that are way out of your comfort zone. 



Variety may be the spice of life, but in voice overs you cannot be everything to everyone. Aim to know what your voice is suitable for, but don't guess and don't be tempted to categorise yourself too early.

For example my own style is conversational, friendly and intelligent (that does not mean I'm an intelligent person!) but suitable work for me could exist in lots of areas from corporates to commercials. It is the script that is important when deciding on suitability, NOT the category.

You should develop an intuitive feel about the script (if it is available) and the job generally.
A good starting point is to work your way through a checklist. Ask yourself:


  • Do the requirements match my voice age and style?
  • Could I deliver the words convincingly?
  • Does the fee justify the work involved?
  • Have I actually got time to do this?
  • Are there any 'hidden extras'?

The last three are not directly related to performance, but they do have a significant bearing on your decision. You may be ideal to read a series of  10 audiobooks totaling 500,000 words, but how long is that going to take? The answer is a very long long time. In the case of half a million words I would suggest allowing a couple of months. And you will not be able to do any other work during this period either.
      
How about those 'hidden extras?' By this I mean you could be asked to provide additional roles to that of straight narrator e.g. characterisations. Some voice over artists love the opportunity to show off their accents and funny voices, but others do not. 

If this kind of challenge makes you feel uncomfortable, leave well alone.


It is about the money, money, money

At the risk of sounding mercenary, pay is important. Be consistent in your pricing otherwise you will send confused messages to your voice over customers. The VO chameleon will do a £3,000 TV commercial one minute and then sell their soul on Fiverr the next. 

This is bad business practice.

If BMW or Audi started selling a cheap car at the bottom end of the market, it would devalue their brand. Likewise if you offer knockdown bargains to clients, but also promote yourself as a premium voice, you could end up falling down the crack in the middle. 


"Find out who you are and do it on purpose"
                                                            Dolly Parton 




I am in no way advocating you stick to a narrow definition of what your own voice can do. We all have to change speed, apply intonation, create different atmospheres and add or reduce energy as required. In fact we do this in the real world anyway without thinking - you don't have the same voice when comforting a distraught loved one, as you do when congratulating a friend on their new job. But this should all be done within the context of your own voice style. 

What I am saying is you can't do every voice over job. You have to pick and choose carefully. Trying to be something you are not and changing your colours at a whim is going to leave you frustrated and confused. 

So shed that chameleon skin and reveal the genuine sound underneath.





Game Of Tones: How To Play Your Voice For Maximum Impact



By Gary Terzza.

What steps can you take to improve the chances of securing voice over work? Are you doing stuff (or not doing stuff) that is putting off clients? 


Let's look at moves that will sharpen your voiceover skills and explore some of those common mistakes.


Be prepared


Before you do an audition, record a demo or even just prior to doing an actual voice over job, you should think about warming up your voice to improve tonal quality. Some gentle vocal exercises are often all you need to oil those dry cogs.

There are lots of workouts around, so it is important to develop your own routine based on your favourite procedure. I do NOT recommend exercising your larynx like this pair from 'Anchorman 2'




There are plenty of good singers' exercises which work just as well for voice actors, but here is one of my favourite VO pre-session routines from +Frank James Bailey who puts his heart, soul and mouth into this drill



Of course the big question is, where will you do your tonsil workout? If you are at home that is no problem, but going to a studio and doing this may garner some funny looks; I have sometimes done mine in the toilet .... and I pity the poor guy in the next cubicle! 

So that will get your voice well prepped, but how can you hone your delivery?


Performance is everything


Proper script execution is SO important. The central plank of voice over delivery is immersion in the script. By this I mean that you submerge yourself deep into the words; in fact you have to sound like the words are genuinely coming from you, even though the text has been written by somebody else.

You should be at one with the words on the page. Possess them and make them yours. It is about ownership of the words.



Don't let the words get in the way; they are yours for the duration of the script and you need to take control of them. Plunge deep into the storyline and you will sound convincing. Lose focus and your delivery will head towards the unbelievable.

But how do you give the clients what they want?


Direction, direction, direction


Amazingly too many voice over artists fail to respond to direction properly. If a job calls for an authoritative delivery then don't just sound like you are being authoritative, but really be authoritative. 

Don't know how to do it? Then learn. You can't expect somebody to pay you if you can't do your job properly.

When a director says they want you to emphasise the end part more slowly stressing the call to action (e.g. 'call now') then this is exactly what you should do; don't just do the same read as before - voice over talents need to listen very carefully to the director and give them what they want.

Of course it may be you are going for the wrong kind of voice over work in the first place.


Choose carefully


The voice over market places (sometimes called 'pay to play' or p2p) are a great resource for allowing clients to book voice over artists all over the world. The likes of Voice123 , Voices.com and +The Voice Realm  have been doing this successfully for some time and they work well if you use them correctly.

The biggest mistake voice talents make when applying for work on these sites is they don't read the project details properly. I have come across people applying for jobs they are totally unsuitable for; hopefuls are often blinded by the dollar or pound signs, completely ignoring the brief. 

Some examples include youngsters submitting auditions where the requirement is clearly stated as middle age or senior;  delivering an audition where the talent does not fully understand what the client wants and applying for long-form projects of many tens or hundreds of thousands of words when the applicant has no time in their diary to record the job. 

Make sure you know what you are taking on, read the details of the job fully and think before you apply.

Become familiar with your voice's resonance and timbre. Where does it work best? Does your accent preclude you from certain scripts? Does your voice feel comfortable doing the audition, or are you struggling with inflection and the general tone of the script? If so, it might be better to move on to a more suitable project.

Conclusion 


Excellent preparation, perfecting your performance and applying for voice over work you know is suitable for you will all help improve your strike rate. Don't let sloppiness and lack of familiarity with the sound of your own voice put you at a disadvantage.

Voice over jobs are there to be won ....... and lost.


Want more voice over training tips? Hop along to my YouTube channel here.

Do You Sound Too Posh To Do Voice Overs?


By Gary Terzza.


Is your voice too upmarket to do voice overs? Do you speak with an upper crust accent? If so, will that preclude you from doing voice over work?


Accents change over time and are shaped by fashion and social events. The classic British accent was once as sharp as cut glass. When radio and film sound came along, the announcers and voice over artists all had a clipped way of speaking. In part this was due to the fact that recording and broadcast equipment was relatively primitive (though cutting edge at the time) and the performers needed to be heard on poor playback devices.

It was also because organisations such as the BBC wanted to project a solid image of reassurance and strong character, after all they were broadcasting from a nation that had an Empire. Received Pronunciation (RP) was considered the gold standard and early media reflected this.

This unique sound even influenced Hollywood and actors such as Cary Grant and Katharine Hepburn who adapted RP into a distinctive mid-Atlantic cadence. To some extent this continues to this very day and Kelsey Grammer is a good example - just listen to his Sideshow Bob,  Bart Simpson's nemesis.

Of course this upper crust delivery was not just confined to an English accent. Ireland has its distinctive 'Dublin 4' enunciation and Scots have the handsome Edinburgh burr.

But as the twentieth century drew to a close so the classic Home Counties accent appeared to becoming obsolete. This was especially true on British TV where producers were encouraged to use regional accents. It seemed the quintessential BBC English way of speaking was doomed.

RP had become R.I.P

But were reports of its death premature?

Anything goes

The British Isles are small in size, but pack a lot of accents into a tight space.

(courtesy Google Earth)

Here is a whistle stop tour  of the huge variation in dialects by Peter Barker; it is an impressive performance too.

During the 1990s and 2000s, media outlets were encouraged to experiment with different regional and national accents. We suddenly started hearing far more Scottish, Irish, Welsh and northern English spoken on TV and radio.

In addition the wide spectrum of ethnicity in the UK meant the British Asian and Black British communities needed to be represented too. Suddenly professional voice overs were becoming incredibly diverse. 

However it would be wrong to assume that the South East English accent had disappeared for good.

RP Revival


In the last decade the voice over industry has become globalised. In addition there has been a dramatic increase in the number of platforms a voice over can appear on. 

Those traditional British tones have found new markets in countries like the US and genres such as audiobooks, corporates and e-learning are prime examples of areas where a refined, classic English voice is often the preferred choice. Take a listen to Surrey based voice actor John Andrews in this commercial for a US based luxury car dealership.  He is definitely not the sound of urban youth. 

An upmarket meter transcends racial boundaries too. Popular BBC Radio 4 continuity announcer Neil Nunes has a poised, gentlemanly delivery underpinned by his Jamaican heritage and his shipping forecasts are required listening.

 Posh is still in demand


Knowing your market


In a previous post I spoke of the importance of not pigeonholing your voice; boxing yourself into a corner can be a foolish thing to do. YOU may think you are suitable for corporate projects only, but in reality your voice may be ideal for a wide range of voice over jobs.

That said, some self awareness about your own voice and its position in the marketplace is crucial. If you do sound upscale and dignified then don't apply for voice over work requiring a gritty delivery. It sounds obvious, but sites like Voice123 often cite talents applying for jobs they are totally unsuitable for.

Learn to love your voice.

I don't mean to adore your voice in a narcissistic way, but to appreciate it for what it is - warts and all. If you are well spoken, then celebrate the fact.

You will be surprised how many clients want a sumptuous, elegant voice to sell their product or narrate an audiobook.

Be proud to be posh.










Are Voice Over Fees Getting Lower? Don't Believe Everything You Read


By Gary Terzza.

There has been a lot of talk over the last couple of years about voice over rates and how they are not as attractive as they once were. But in the last week or so, this concern has really come to a head.


The internet chatter has been swirling around a particular incident. It seems a well regarded voice over marketplace has allegedly been promoting professional voice actors as 'cheap talent'. Voiceover artist Marc Scott has wasted no time in making his views known  and taken decisive action. It would seem many other talents agree with him, myself included.

But are we really entering a depressing new world of lower earnings?

Some Background


Back in 1996 I did my first network TV commercial. I was already well established as a live announcer and corporate VO, but this was my first chance to hit the jackpot. The job was for an Australian travel company who, for some unknown reason, wanted a British male voice to sell the attractions of holidays 'down under.'

I got lucky and was chosen as their preferred voice.

All I had to do was voice a 30 second ad along with two cut down versions of 20 seconds and a shorter 10 second commercial. They were to be transmitted across the major TV channels and on a selection of the fledgling satellite and cable stations. No radio broadcasts were included.




It is worth bearing in mind that here in the UK (and in some other territories too) television adverts have two main elements to the pay structure: the basic studio or session fee (sometimes referred to as BSF) and the buyout or usage fee. This latter part means your commercial can be played an infinite number of times over a specified period of time e.g. two years. 

This  replaced the old royalty system where the voice talent was paid on the number of 'eyeballs' viewing the programme. This was dictated by the TVR, an industry metric that measured the number of viewers, multiplied by the times it was shown. 

If your commercial was transmitted a lot in peak time, your fees could by eye-watering. There were stories of voice over artists raking in six figure sums for just one ad!

And my fee? This was £200 for the BSF plus £4,000 for the buyout. This was 18 years ago. Allowing for inflation, it now equates to £6,880 or $11,741 in today's money. (source: This Is Money Historic Inflation Calculator.)

Not bad for an hour's work.

Where did it all go wrong?


I believe we can trace the decline in fees back to the 1980s when Reagonomics in the US and Thatcherism in Britain liberalised the markets, ended union protectionism and helped usher in globalisation. By the 1990s Equity was losing its 'closed shop' status whereby members in the entertainment industry could dictate sky-high fees and a major battle between the ad agencies and the union resulted in the expensive royalty system being replaced by the usage payment method we see today. 

But something more profound was about to have an even greater effect on rates.

The internet.

The advent of the Web revolutionised the voice over industry. Suddenly it did not matter where you lived, you could access VO work anywhere in the world. And the drivers of this incredible change were the marketplaces, now often referred to as 'pay to play' or p2p sites.

Companies like Voice123 and Voices.com have enabled clients to find the perfect voice at the press of a touchpad. In addition, developments in software mean there are more platforms requiring voice overs from e-learning to audiobooks; from videogames to website audio content - voice actors have never been in such demand. 

As the CEO of Direct Voices Constantino de Miguel says
the number of voice artists is growing ... probably at the same pace as demand. Just go to Twitter and search #voiceover you would be surprised."

However he adds a note of caution
"the bottom line is that despite a market expansion in the VO market there is an increased competition, therefore rates are still under pressure.”

So what is the state of play today?

Reality check 

Broadly speaking fees have been on a downward trajectory for a long time, but is very easy to get the issue of lower rates out of proportion. We need a sense of perspective.

As Constantino says there are certainly more voice over artists around, but there are also more jobs, so perhaps of greater importance is the growth in the sheer number of outlets for your voice. Who would have thought when I was doing that TV commercial back in the 1990's that ads would one day be seen around the world on a channel called YouTube? 

But what about the actual rates?

I am not totally convinced by the argument that pay is falling uniformly. In fact I am going to stick my neck out and suggest that in some cases voice over fees are actually rising. 

Take a look at this graphic. It is from Voice123 and is a list of some (not all) of the voice over jobs posted over the 16th-17th July 2014. For brevity I have omitted the projects paying under $200.



Admittedly the Sports TV Commercial looks a low payer, but the rest of the rates look pretty healthy to me. Of course you might be thinking we can't tell how long it would take to record some of these projects, but I have checked the details on the Theft Of Dragons audiobook and the word count is 77,000.  The fee of $1,600 to $2,300 is at least on a par (if not above) that paid by audio book heavyweights BeeAudio and ACX./Audible. 'Pong VO' does not cause a stink either, it is just 37 seconds long and is for internet use only. Pretty decent remuneration at $500.

All looking good then, but if you are British (like me) you might be starting to think that it is the North American market where prices are holding up, but not the UK.

You would be wrong. Take a look at this. 



This is from the day before. It is a corporate, not a commercial, and lasts 6 minutes. Even if you took your time, I reckon you could complete the work in 2 hours. That is £1,500 per hour! Not exactly minimum wage stuff.

I know this is just a snapshot from one p2p site over a short time-frame, but it does provide us with an insight into the more positive end of the pay scale.

A penny for your thoughts


What are we to make of all of this? The anecdotal evidence strongly suggests some voice over fees are weakening. But that was also the case 20 years ago when talents were recording commercials for a few thousand instead of the tens of thousands earned by the previous generation of voice actors.

I firmly believe the massive increase in the number and type of voice over jobs far outweighs any softening of rates. In addition many genres such as audiobooks and videogames are still finding their feet in terms of market value. Consequently if you choose carefully you could end up with a nice little earner. 


What do you think? In your experience have rates been getting progressively worse or are there golden nuggets still to be found? Please let me know.


Thanks for reading!
GT. London, England July 2014






Is Your Amateurism Preventing You From Getting Voice Over Work?




By Gary Terzza.


Why aren't you getting very much voice over work? Or should that be why aren't you getting any voice over work? Is it, perhaps, because you are acting like an amateur without even realising it?



I am going to explore why so many voice over artists fail to make the grade, not because they have the wrong voice (whatever that is) or their performance is poor, but because they simply do not take their own voice over career seriously enough.



What does the word 'professional' mean to you? In voice overs it could be the adjective:

"she is a professional voice actor"

Or it could be the noun:

"he is a real professional in front of the microphone"

How often do you describe yourself as a professional voice over artist, or do you shy away from using the word? Many of us are reluctant to do so for fear that it sounds, well, a bit naff.

But some of us do not even deserve the epithet .... and here's why. 


Blunder


A couple of years ago one of my voice over students was explaining to me how she had auditioned for a job at a major TV broadcaster - pretty impressive stuff; they liked her voice for sure. Sadly she did not secure the job, so we explored the possible reasons why.

We went through the audition step be step. All had been going well until the director had questioned her read of the script. "He told me it wasn't read correctly, but I replied I thought I had delivered the lines properly" she said.

What???!!!

She was arguing with her potential employer. The director wanted it read in a specific way (it is what director's do for goodness sake) and she had disagreed ..... at an audition!

This is a prime example of being unprofessional. 

It is the voice over talent's role to give the director what they want. If they say speed up, you read faster. If they say less drama, you tone down your delivery. Arguing your point is not on the agenda. Needless to say my student felt the industry was not for her (she cited her 'strong personality') and I have not heard from her since.




The Little Things 


Although that is an extreme case there could be more subtle ways you are saying "I'm an amateur and I don't really know what I'm doing."

Let's take your voicemail. If a potential client was to phone your mobile and you were out of range, the call would be diverted to the messaging system, so whose voice would they hear?

Would it be yours, or the default phone company voice? 

It needs to be YOUR voice. You are the voiceover artist, not the preset message - she's already successful .... that's why she got the gig! Imagine a photographer displaying generic stock images on their website; would you book them to take your wedding photos? Of course not and that is why you need to promote your talents at every opportunity.

Make sure your voice is the one that greets people every time they call.

Likewise you should add an automatic signature to your emails. This should be a clickable link that takes the visitor straight through to your webpage.

Haven't got a website? 

That's no problem as there are numerous alternatives. You could create a Soundcloud account and point the link directly to your uploaded showreel, or create a free profile on one of the pay to play sites such as Voice123.

The important thing is to show you are a professional voice over artist by making your voice easily accessible.





Undersell


There is nothing likely to make a director's or producer's heart sink faster than receiving an email that says 'I am looking for voice over work'. Instead explain to your prospects, in a positive manner, what your voice can do for them. 

You are offering a solution to their problems; they may want a voice over on an explainer video for example and you could be the voice they are looking for. Tell them what your voice sounds like and how it might be useful to them. If you need help on writing a covering letter and CV for voice over work please see my earlier post on the subject. 

If you use Twitter (and it can be a great resource for marketing yourself) don't start pleading for work, It smacks of desperation. Instead tweet about your life in voice overs - are you building a studio?  Are you practicing a tricky script? Can you help someone with a question about performance?

Always make yourself sound like a true professional.


Etiquette

Let's go through some of the studio do's and don'ts of being a voice over pro:

☛ Don't be late. Obvious I know, but you will be amazed at the number of  voice actors who stroll into the studio 10 minutes late (or worse). Be punctual because studio time is money.

☛ Remove noisy jewellery. Bracelets, bangles, earrings et al  can all be picked up by the mic. The sound engineer may even assume there is an audio issue with the track before locating the source of the noise.

☛ Turn off your mobile phone. It is easy to forget this one, so make it a routine before you enter the studio. Even putting your phone on mute is not enough as the signal can still cause interference on the recording.

☛ Don't rustle the script. Develop the newsreader's art of the silent page turn. Or better still, have your script on an iPad or tablet.

 Respect the sound engineer. It goes without saying to be courteous to the director and client(s), but  always work closely with the talented individual who will be making your voice sound awesome. Developing a good working relationship is essential.

☛ Liaise. Don't guess how a script should be performed, find out. This is especially true if recording from home. When doing long form reading, send a sample to your client for checking first. Always keep your client updated and informed. An amateur just gets on with the work, a professional asks questions 


Projecting a business-like image is essential. Clients want to know that you are a safe pair of hands and can be trusted with their project. 

Remember ...

A professional voice over artist gets paid, an amateur does not.